A NEW PERSPECTIVE
OVERVIEW
Approached early on in the project, I acted as a Creative Partner in brainstorming not just the video assets, but the overall feel and goals of the campaign for Native Shoes newest shoe, the CLOG. A new perspective was an idea that carried through our choices across the board, and reflected in the pieces we would create.
Project Type
Ad Campaign
Innovative Technologies
Client
Native Shoes
Role
Creative Partner
Videographer
Video Editor
ABOUT BRAND
Enlightened by the past and shaped for the future, Native Shoes is a global footwear brand creating accessible, easy-to-wear silhouettes for today’s stomping grounds. LIVE LIGHTLY
HOW I ADDED VALUE
Beginning and completing the campaign in 3 weeks, including two shoot dates, was an undertaking in itself, and it shifted forms as we progressed throughout, but the core remained true as we documented a family along their micro-adventures. Using Fisheye lenses, 360 Cameras, and GoPro FPV, I incorporated alternate perspectives not just into the messaging, but the visual forms themselves. Delivering 23 ads with 5 different messaging paths across platforms, I provided not only a visually engaging campaign, but one that was optimized for strategy, leading to a successful product launch.
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