BRINGING MOTION TO THE GALAXY
OVERVIEW
Native Shoes reached out with a concept of the shoe tongue for their latest collaboration, requesting a 3D animation be made for their campaign launch. With a swift rendering covering 14 formats from Animated GIFs for email to web banners, social posts, stories, and digital ads, they were elated and wanted to bring me on to aid in the rest of the campaign. Entrusted with 3 of the 5 campaign elements, they were confident I could jump on late with tight deadlines and deliver quality work in every format.
Project Type
Product Motion Campaign
Client
Native Shoes
Lucasfilm
Role
Motion Design
Video Editor
3D Model & Animation
ABOUT BRAND
Enlightened by the past and shaped for the future, Native Shoes is a global footwear brand creating accessible, easy-to-wear silhouettes for today’s stomping grounds. LIVE LIGHTLY
HOW I ADDED VALUE
EDITING APPROACH
A total of 32 deliverables covered 4 different campaign messages and product categories, optimized for length, format, and content. Social posts, ads, web, and email spanning META, PMAX, Pinterest, and more. I worked closely with Lucasfilm to adhere to their specific guidelines and created an epic series of content leaving audiences starstruck. 🤩
The main challenge of this project was making certain that consistency was maintained across all styles, as we were working with a second motion designer who tackled the other two campaign messages in order to meet strict deadlines. Sharing key files like the logo and text as they were updated by the client, and working closely to ensure intro and out animations aligned was vital to a cohesive look. Using depth, playful character animation, and epic sound design, the focus was bringing up the quality bar as high as possible in the timeframe to meet the STARS WARS brand.
Only made possible with
Native Shoes and Lucasfilm STAR WARS