BRAND & SALES MEETING
OVERVIEW
Native Shoes reached out wanting to update their Brand & Sales meeting presentation from a more static slide set to a series of video presentations. Coming to me with the idea of an ‘unboxing’ style video that was true to their brand, I took the idea and ran with it, ensuring we were both meeting the brief while creating the strongest messaging possible towards the goal.
Project Type
Brand & Sales Meeting
Client
Native Shoes
Role
Director
Videographer
Video Editor
Motion Designer
ABOUT BRAND
Enlightened by the past and shaped for the future, Native Shoes is a global footwear brand creating accessible, easy-to-wear silhouettes for today’s stomping grounds. LIVE LIGHTLY
HOW I ADDED VALUE
Directing the process from concept through filming to the final edited deliverables, I worked closely with the team to be clear in the process, ensure they were comfortable on camera, and have them elated with the final results. This resulted in 5 video deliverables covering the overall themes of the upcoming season, as well as each set of products that were to be releasing.
“Colin was brought in to create our Brand & Sales meeting videos covering seasonal creative inspiration and key product stories…we didn’t need to worry about a single thing – the resulting videos have received overwhelmingly positive feedback from throughout the larger org and from our external audiences. The experience and end-result completely exceeded our wildest dreams and have set a high standard for future sales assets…a joy to work with and we can’t wait to do so again.”