A MAGICAL COLLABORATION
OVERVIEW
Looking to promote their magical collaboration, Native Shoes approached me with a campaign hot and ready to assemble alongside their photography campaign. Working closely with Disney from storyboard through final, I was tasked with taking this concept end-to-end to showcase the best of both brands.
Project Type
Product Campaign
Client
Native Shoes
Disney
Role
Concept / Storyboard
Videographer
Video Editor
ABOUT BRAND
Enlightened by the past and shaped for the future, Native Shoes is a global footwear brand creating accessible, easy-to-wear silhouettes for today’s stomping grounds. LIVE LIGHTLY
HOW I ADDED VALUE
Disney provided official Mickey materials to be included alongside the footage, and I ran with the concept of opening the box of shoes, putting them on, and launching into joy filled moments, utilizing shots that mimicked the ones provided by Disney. The story and subsequent edits went through an approval process from both Native Shoes and Disney before launching out with success into ads, social posts, website banners, and projection in the Native Shoes retail location.
Only made possible with
Native Shoes and Disney
Marco Brito, Skye Macpherson (Art Direction)
Hayley Jane (Producer)
Bianca Guthrie (Styling)
Annette K (Production Assist)