ACCESSING NEW TALENT
OVERVIEW
Sony Pictures Imageworks has a robust internship program for those wanting to get into the Visual Effects & Animation industry. However, their marketing materials were all text based, not speaking to the nature of those who would be applying. I solely produced video marketing for the program, managing a large group of interns, from pre-production to delivery, to increase awareness of the program.
Project Type
Testimonial
Client
Sony Pictures Imageworks
Role
Director
Videographer
Video Editor
ABOUT BRAND
Sony Pictures Imageworks is an Academy Award®-winning visual effects and animation studio known for photoreal live-action visual effects, dynamic creature and character animation and full-CG features. Having created visually stunning images for more than 100 live-action and animated productions over its 30-year history the studio is also a leader in technology, developing software and tools that have helped solve industry-wide challenges and deliver spectacular visuals to the big screen.
HOW I ADDED VALUE
I managed end-to-end production of video marketing for the Sony iCAD internship program, effectively raising program awareness and application rate by updating text-based initiatives to motion to better suit the role, for use on their web and social platforms.
Only made possible with
Sony Pictures Imageworks