ASK MORE FROM YOUR BOOTS
OVERVIEW
Native Shoes was gearing up to launch their latest line in eco-sustainable boots for a winter campaign, wanting to show the boots in action on the coastline while highlighting their core features. The goal of video in this campaign was to provide a relaxed, fun vibe to the products to speak to their comfort and eco-friendly, sustainable materials. It was filmed on the hottest day in August.
Project Type
Product Campaign
Client
Native Shoes
Role
Video Creative Direction
Videographer
Video Editor
ABOUT BRAND
Enlightened by the past and shaped for the future, Native Shoes is a global footwear brand creating accessible, easy-to-wear silhouettes for today’s stomping grounds. LIVE LIGHTLY
HOW I ADDED VALUE
I created 4 individual product showcases for ads and social posts, and two broader highlight reels for web banners and distribution. Combining slow motion clips, precise colour grading, and relaxed music and sound design, I created a believable winter vibe that paired relaxing and fun, a joy to wear.
Only made possible with
Marco Brito, Skye Macpherson (Art Direction)
Hayley Jane (Producer)
JCStyling (Wardrobe)